Echo fashion refers to fashion that “echoes” existing ideas, trends, or cultural themes from either history, other cultures, or influential designers, including but not limited to past trends or influential designers’ designs. Although echo fashion does not fall under an official industry classification like fast or sustainable fashion does, here are two common applications of the term:
Examples:
90s or Y2K revivals and Retro-inspired silhouettes or prints.
Fashion that references iconic designer styles like Dior’s “New Look” or McQueen’s dramatic pieces is key.
Designs inspired by cultural heritage (when done so responsibly).
Brands embracing social movements (e.g., body positivity or gender fluidity)
Fashion that conveys environmental awareness (echo = sustainability)
Important Difference:
“Echo fashion” isn’t a standard term in fashion industry jargon like “slow fashion” or “circular fashion.” If it appears anywhere, it could be used as part of brand marketing or editorial writing, or it might simply refer to an editorial perspective on it.
Would you like examples of brands or collections that might be considered “echo fashion” in either of these senses?
1. Echo as Revival or Reflection Fashion that revisits previous trends or pays tribute to earlier styles.
As examples of revival or reinvention of past trends for Gen Z audiences, look to Marc Jacobs ‘ Heaven Line as an exemplar. Their designs reinterpret 90s or Y2K aesthetics for Gen Z audiences and draw upon past influences to reinvent and reinvent them for Gen Z consumers.
Reminiscent of subcultures and previous youth fashion movements
Levi’s Vintage Clothing reproduces classic denim styles from its archives faithfully.
Reflects American workwear and heritage
Gucci by Alessandro Michele (2015)-2022 combined vintage, retro, and maximalist looks into their collections.
Reminiscent of past eras – particularly the 70s – while shifting gender norms.
2. Reflecting Culture and Values (Social, Ethical, and Environmental)
Stella McCartney was one of the pioneers in luxury sustainable fashion.
Uses vegetarian leather and organic materials
Environmental consciousness and cruelty-free ethics are hallmarks of quality fashion.
Brother Vellies brings handmade shoes and bags from Africa and beyond into its selection of handcrafted goods.
Reflects traditional craftsmanship and cultural preservation
Eileen Fisher Renew Program offers sustainable fashion by repairing and reselling worn apparel.
Echoes minimalism, longevity and sustainability
Telfar, known for her genderless, inclusive fashion (not for anyone, not for no one), is well known for their fashion that celebrates diversity and inclusion (“Not just for you–for everyone”).
Echoes community-driven fashion perspectives.
Collina Strada offers experimental design combined with activism and climate awareness.
Echoing social justice and creative freedom
What is ESG Fashion?
ESG fashion refers to fashion brands or practices that align with Environmental, Social, and Governance (ESG) criteria – standards used by investors, regulators, and consumers in evaluating an organisation’s ethical and sustainable impact.
What Does ESG Stand for in Fashion?
Environmental (E) Reducing pollution, waste, and carbon emissions.
Utilizing sustainable materials (organic cotton and recycled polyester)
Minimizing water consumption and chemical impacts.
By adopting circular fashion (repair, resale and recycling), consumers can support an environmental solution while keeping costs under control.
Social (S) [Proof of fair wages and safe conditions in factories
Support local communities and artisans
Transparency in supply chains
Governance (G)
Ethical leadership and corporate accountability.
Establish clear sustainability reports
Anti-corruption and responsible marketing
Integration of ESG goals into business strategy
Examples of ESG-Focused Fashion Brands: Patagonia: Environmental leader known for using sustainable materials and engaging in activism initiatives.
Eileen Fisher pioneers ethical fashion supply chains
Everlane is well known for its “radical transparency” when it comes to pricing and factories.
Reformation – Focuses on low-impact materials and carbon-neutral practices for construction purposes.
Why it Matters: Investors and consumers increasingly favor brands with strong Environmental, Social, and Governance practices. Fashion is one of the world’s most polluting industries – this compels change.